Digital
LiquidPixels and the Universal Configurator
Served as the primary administrator of LiquidPixels, a dynamic imaging platform integrated with Balfour’s Universal Configurator, enabling real-time product visualization across Balfour.com, ArtCarved.com, and related brand sites.
Prepared and optimized product imagery in Adobe Photoshop, including precise path and mask creation, color adjustments, and layer organization to support dynamic rendering across a wide range of products.
Collaborated with Web Operations to troubleshoot display issues, onboard new product lines, and develop documentation for major launches, including the University Collection and the Balfour × Kendra Scott collaboration.
Marketing Emails
Directed end-to-end email marketing for Balfour and ArtCarved using the Klaviyo platform. Created animated hero graphics for weekly campaigns, designed event emails for company-hosted Appreciation Events, and managed audience lists, scheduling, and performance tracking. Worked closely with the Marketing Manager and CMO to keep campaigns aligned with evolving brand goals.
Homepages
Executed monthly homepage redesigns for Balfour and ArtCarved, creating high-fidelity mockups in Sketch. Combined product photography, lifestyle imagery, and licensed assets to keep both sites visually fresh and aligned with seasonal updates.
Social Media
Produced social media creative to highlight Balfour’s product line and support the launch of VividPrint, the brand’s proprietary printing technology. Also designed a scalable template system for Gulf South Conference’s social media, making it easy to create consistent, on-brand championship announcements across member schools.
CEO Magazine Video
Produced a branded video featuring Balfour & Co CEO Ryan Esko to support his profile in CEO Magazine, designed as a multimedia companion to the article.
Clothing Labels
As part of Balfour’s corporate rebrand, designed a complete set of apparel labels, translating the updated brand identity into production-ready formats used across the full apparel line.
Announcements & Cards
Designed graduation announcement suites and event collateral aligned with Balfour’s brand standards, including bellyband wraps, save-the-date cards, and commemorative announcement sets, balancing a celebratory feel with a polished, institutional look.
Banners, Flyers & Other Print Projects
As a production designer, delivered a high volume of branded print collateral for hundreds of colleges and universities nationwide. Work included yard signs, buckslips, posters, stickers, flyers, card suites, announcements, and event materials, all produced with consistent brand accuracy and attention to detail.
Custom College Photo Backdrops
Took ownership of the custom collegiate photo backdrop program after a leadership transition, managing the full production process from client intake and design development to review, final approval, and delivery through Balfour’s print production partner.
Tradeshow Booth Backdrops
Created large-format backdrop graphics for Balfour’s tradeshow booth, supporting the brand’s presence at national industry events.
